A while back, I wrote about Champion, our local supermarket that belongs to retail giant Carrefour (second only to Walmart). Apparently, ownership was not good enough for mighty Carrefour: throughout the year, the over 1,000 Champion stores are being changed into smaller versions of Carrefour hypermarkets called Carrefour market, and last month, it was the turn of “our” store. Needless to say, the whole thing is accompanied by a rearrangement of goods to different aisles for absolutely no apparent reason other than to make it even harder for people to find the items they wish to purchase. I was struck by how quickly every reference to Champion was replaced with Carrefour market. Evidently, even today, companies still have money to spend on such fluff.