Let’s see what the dictionary has to say: “Bullshit. Noun: Stupid or untrue talk or writing; nonsense. Verb (–shit•ted, –shit•ting) [trans.] talk nonsense, typically to be misleading or deceptive.” Well, all I can say is how wonderfully appropriate for this temple of cosmetics to bear the initials it does! We’ve all seen the commercials on TV: a more or less gorgeous person of the female persuasion, having undergone several facelifts already, turns her puffed up Botox face to the audience and claims that her appearance is entirely due to this new miracle cream, developed by top scientists in a secret lab on the shores of lake Geneva. One or two dabs a day, and the years drop like flies. Can anyone deny that the letters “BS” describe the cosmetics industry to perfection?