Daniel’s iPhone Photo Blog

 

Uncomfortable

Thursday, October 8, 2009

 

God only knows what the owners of this restaurant were thinking of when they named their establishment Au Mal Assis, which one could roughly translate as “Where one is uncomfortably seated”. Perhaps the idea is that the food is so outstanding that patrons are willing to put up with horrible chairs, or maybe the name is meant to appeal to individualists. While in the US, people want to be like everyone else (“more people prefer brand X so that’s what you should buy”), in Europe, appealing to people’s individualism often works better (“Only the most discerning people like brand X; what about you?”). One of these days, we have to try the place; it’s next to the harbor of Cannes and has a reputation for outstanding seafood... and extremely comfortable chairs.

 
 
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